If you haven't heard of this before, there are 3 reasons:
1) Large financial institutions make money by selling traditional securities: stocks, bonds, and publicly traded funds. They earn commissions and/or fees, usually as a percentage of the money you put into stocks, bonds, and funds. For them, alternatives to traditional investments are "bad for business."
2) It is difficult and expensive for large financial institutions to administer transactions into real estate and other alternative assets.
3) Most self directed investing accounts are incomplete solutions, leaving out some of the required ingredients for success. Our Unlimited® Investing platform is the world's only complete all-in-one solution for self directed investors.